If you’ve ever been to a large trade show or exhibition, you’ve surely noticed that many stalls remain chock-full of people, while others have nearly no one visiting them for the entire duration of the event. Some of the filled-up booths aren’t just pulling in customers because their product is awesome – they may even have a mediocre product on display. There are many crafty ways to get more people to your stall, that will cost you little to no money. Some of these are:
While these trade show hacks will definitely draw swarms of interested people to your stall, don’t forget the basics! Be courteous, treat everyone equally whether they’re interested in your product or not – they might just refer your brand to everyone in their network. Listen to what people have to say to you, and don’t be too pushy about your product. Most importantly, be sure to follow up after the event!
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