It was an era of business card mountains, and it has turned into an era of endless phone book contacts and countless social media connections. The mistake, however, remains the same. People meet with someone new at an event, a party or through a mutual friend, then don’t follow-up. Here’s a shocker: 88% of business cards get thrown away within a week of being handed out! This is a list of nine noteworthy tactics to follow up with someone, and build great business relationships on the foundations of the in-person meeting that took place.
At networking or social events, people have a tendency to talk quickly and move on to the next person. In these cases, it can get a little difficult to remember exactly who said what. Take down brief notes after each conversation – it’s the little things that count. When meeting these people in the future, refer to these notes and build stronger relationships with them.
Typical corporate gifts like calendars, diaries and fancy pens swarm the market every year. 74% of US companies give out gifts during the holiday season. The problem, though, is that most gifts are bland and of nearly no use – how many people make pen-and-paper diary entries these days? The trick is to give gifts that aren’t too expensive, but relatively useful and long-lasting. Good examples are small bluetooth speakers, fidget spinners and umbrellas. Did you know that tiny speakers cost barely Rs. 300 ($5)?
That’s about it. Be sure to keep analyzing and improving on all your follow-up tactics, and of course customize them for every individual – no two people are ever the same.
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